Each week we commissioned a new directive and voice on the subject of family, and the topics explored included everything from parenthood, role models, "framilies", pets, family conflict, sanctuary, consumerism, death, same-sex families, celebrations all of which encapsulated the diverse notion of what family means today. We asked a variety of individuals to set these personal directives that ranged from the arts, public and literary figures such as Annalisa Barbieri, Oliver Chanarin, Sian Davey, Jenny Lewis, Mary McCartney, Martin Parr, Lemn Sissay, Meera Sodha, Alec Soth, Women’s Eqaulity Party, Penguin Books and The Foundling Museum to name a few.
Through this project, we received over 3000 truly diverse, compelling and eye-opening snapshots of the contemporary family, which all challenged the concept of a "normal" family. This visual plethora of photographs that were submitted through Instagram all resisted the notion that "one-size-fits-all", embracing and sharing a variety of definitions and ideas, opening up further questions around the subject of family life and its constructs.
— Bindi Vora, Family Photography Now project co-ordinator
Family Photography Now was a 40-week project led by The Photographers’ Gallery in collaboration with Thames & Hudson and Guardian Family.